The Podcaster's Path

Podcasting veteran Glenn Houseman, known for transforming the dialogue within the hospitality industry, joins us to share his journey from traditional trade writing to podcasting success. Glenn's story is a masterclass in harnessing niche content to create big opportunities, including attracting advertisers, crafting a specialized industry newsletter, and landing influential speaking and consulting roles. He reveals how focusing content for a specific audience — hotel owners, operators, and investors — has allowed him to thrive without competing on a global scale.

We also uncover the art of leveraging LinkedIn to foster business growth in the podcasting world. Glenn explains his strategic approach to using this platform to connect with a professional audience, creating dedicated personal and show pages to enhance engagement and interaction. His insights offer a roadmap for avoiding the pitfalls of over-reliance on major tech platforms and underscore the importance of patience and steady content production in achieving podcast monetization.

Rounding out our discussion, Glenn dives into the mindset necessary for successful monetization, from creating initial value through free advertising to evolving into a podcasting powerhouse. By emphasizing quality content and consistency, he demonstrates how to build a foundation that eventually leads to genuine financial opportunities. As a mentor in the podcasting space, Glenn invites aspiring podcasters to reach out, connect, and tap into the wealth of opportunities this dynamic industry offers.

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